Oktoberfest is a 200-year-old “volksfest” and the world’s largest beer festival. It is held annually around mid-to-late September in Munich, Bavaria, Germany. This mega festival draws interest and investment from brewers and beverage makers across western Europe and elsewhere abroad. With everyone vying for sips, Oktoberfest is every marketer’s dream for better beer promotion on a global stage.
On average, Oktoberfest attracts around six million attendees annually. The event is hosted over 16 days drawing in festival-goers from the UK, Germany, and around the world. Each year, around 500 companies take part (mostly beer products and breweries) with more than 13,000 staff (full-time and rotational) on the ground. For marketers, it’s a never-ending race to keep attendee cups full and smiles frequent at all times. With so many competitors and thirsty consumers, stand-out beverages are hard to come by.
In recent years, Oktoberfest has been growing significantly in popularity in the UK. Local celebrations have been popping up across the country, bringing a taste of the Bavarian tradition closer to home.
Each year, new exciting promotional strategies and creative executions take centre stage. Some succeed, while others fail. However, one marketing method has withstood the test of time: quality-brand promotional merchandise. Here are our top 10 brandable new additions and annual best sellers that are worthy of your ad spend this autumn.
500ml Beer Tankard
Our 500ml beer tankard has a thick sturdy glass handle and a simplistic stylish dimpled outer design. This tankard offers an interesting indented look and superior thickness for added durability. It is built robustly to withstand the often boisterous behaviour and celebrations that come with crowded festivals and mounting excitement. With a catchy phrase or brand feature, this tankard could be your very own bold visual and textured statement come Oktoberfest 2024.
Better pour and display your brand beverages with this solid yet easy-on-the-eye crowd-pleaser. With a smoothed glass frontal display pane, this tankard makes custom branding a breeze. Custom print yours with a logo or design in a single colour today to keep any beer representing your brand looking fantastic from any angle.
1L Beer tankard
This 1L beer tankard is scaled up to be massive. With it, your beverage and brand will appear bigger and better. What’s more, its large size makes it noticeable and means your people can conveniently sip for longer, enjoying less stress and time wasted in queues. Branded right, this brute of a cup will qualify any brand as worthy of taking Oktoberfest’s centre stage.
“Beer” hero this Oktoberfest with the glass that can carry almost two pints in a single serving. We can customise the front of this glass with any logo or design of your choice in full-colour print. Get yours today and let the generosity of a bigger serving size generate better brand awareness for you.
Ceramic Oktoberfest stein
A ceramic Oktoberfest stein (500ml) when branded right can become a collector’s item. It has an extended life span and can be kept and displayed for years to come when cared for correctly. Ceramic steins offer a variety of brand benefits. This stein lasts far longer than plastic alternatives and offers a more premium and permanent merchandise addition.
It boasts a more refined look and feel, improved insulation, versatile customisation potential and more permanent printed finishes. We can custom print yours with any logo or design of your choice in 360° full colour.
Plastic Oktoberfest stein
A plastic Oktoberfest stein (600ml/ 1L) boasts similar style benefits to those of our ceramic stein above. But when customised correctly, this stein can greatly cut your promotional spend. Score yourself sustainability points and leverage over single-use plastic packaging competitors with this reasonably priced, reusable plastic stein today.
Lightweight and shatterproof, this stein offers a safer festival experience for attendees, management, security and clean-up crews. We can custom brand the front of this plastic stein with any logo or design of your choice in full-colour print (standard or UV ink finishes available).
Stoneware Oktoberfest beer tankards
Our stoneware Oktoberfest Beer Tankard (300ml/500ml/1L) merges German stein-style with a high-end polished stoneware surface. Coloured and non-translucent, stoneware is an excellent choice for hiding fingerprints and stains. For this reason, it’s a great choice if you are busy or serving darker beers such as stouts, porters, dark lagers and barrel-aged beers of a darker hue that are prone to stains and residue.
With sustainable fired-clay origins, the front of this tankard can be built bespoke. Brand the front of this tankard to best carry any logo, design or artwork of your choice in full-colour print. We can even incorporate precious metals such as gold and silver to give your stoneware tankard a regal feel in hand.
Promotional Oktoberfest braces
This pair of promotional braces screams German heritage and quirky fun. Just because the beers are bitter, the atmosphere doesn’t have to be too. Lighten up with this excellent clothing accessory and give your people, pints and promotional activations the upper hand.
If there was ever an award for best promotion at Oktoberfest then the podiums would lie beneath those who come prepared. Don’t let the crowds, competition or thirst fans of your brand catch you with your pants down this September. Order yours in any colour today. We can even add a logo, symbol or other small-scale artwork of your choice in full-colour print.
Oktoberfest Bavarian hat
The Oktoberfest Bavarian hat dates back to 16th-century Tyrol in the Alps. To date this piece still honours its Germanic mountainous origins, summiting the peaks of popular brand promotion with each passing Oktoberfest. This Bavarian hat is an excellent eye-level identifier and differentiator. From our side, it has proved to be very affordable and accessible for clients ordering in both small-batch and bulk.
This hat is unisex and timeless with versatile customisation options. It can be custom-coloured, trimmed and shaped to meet your desired style and sizing needs. Build your hat bespoke in a material of your choice. Incorporate your logo or any branded artwork into a truly custom frontal badge for your Bavarian hat. Let’s earn ultimate recognition for your brand in one of our many available finishes.
Oktoberfest outfit
An Oktoberfest outfit can be unique or uniform. Ultimately, it can differentiate or unite your sales team in the eyes of fellow brands and attendees. Many busy brands overlook outfit planning, leaving it to last. This oversight often causes a last-minute scramble for solutions, resulting in sub-par finishes and added stress for no good reason at all.
This year, outsource your outfit woes to our talented team of merchandise “tailors”. Our German-inspired Oktoberfest outfits can be made bespoke for you. Customise yours to carry any logo and message in styles and colours of your choice. Stocked in seven styles from XS to 3XL (availability dependent), let’s find a snug and stylish fit for every member of your team.
Beer pong tables
Our beer pong table is a fun, physical and competitive way to throw your brand into contention. It valiantly holds its own against some of the biggest names in world beer with each passing Oktoberfest. Come this September, it could be yours to enrich your pitch once again. It offers a tactile solo or team-based experience and functions as a fun and subtle point of engagement for players and onlookers alike.
This table is simple to set up and even easier to fall in love with, but it looks even better when branded just right to perfectly match your pints and marketing pitch. This is where our talented team of merch moguls come into play. Customise yours to carry your colours, logos or designs in any way your heart desires.
Cornhole boards
The cornhole board offers an affordable way to get your promotional team “throwing a party” with participating guests. Originating in the USA, little is known about cornhole as a game outside of America’s borders. Paired with the right festival theme or reward scheme), this game could be your “stick-out” strategy that delivers truly differentiated brand appeal at Oktoberfest 2024.
Cornhole is fun and festive for those partaking and simple to set up and pack away for those promoting. Merchandise marketing is about making people happy and this includes your own employees. Come 6 October 2024, be a festival-goer’s last fond memory of outdoor fun and the first company to vacate the festival site at Theresienwiese on time. Custom size and brand your cornhole board with a printed logo or design of your choice in full-colour print with us.
At All In One Merchandise, we supply quality custom merchandise that goes far beyond basic functions. Just like your best Oktoberfest brew, we’ve earned our place on tables and countertops from the UK to America. Customising promotional products is what we do and getting them right for you is what fulfils us day in and day out. But promotion and merchandise is a personable business. We know this and it is why we offer free design services. We work tirelessly to deliver exceptional quality, beat your budget and surpass the expectations of your team.
Give your people and pints the desired coverage and recognition they deserve at Oktoberfest. To find more details on the above products or browse our full selection, visit our Oktoberfest promotional items page.
