Best Promo Product Ideas for 2025

Tote bags

In 2025, custom-printed tote bags stand out as a cost-effective and fashionable choice for promotional campaigns. Their affordability allows businesses to distribute them widely without straining budgets, while their enduring popularity ensures they remain a stylish accessory for recipients. Recent trends highlight the prominence of oversized totes in men’s fashion, with major brands like Prada and Louis Vuitton showcasing them on runways.

Their practicality ensures frequent use, turning recipients into walking advertisements and providing brands with sustained exposure in various settings.

By investing in custom-printed tote bags, businesses not only offer a practical gift but also align with current fashion trends, ensuring their brand remains both visible and relevant in today’s market.

T-shirt

Branded t-shirts for promotional campaigns? Utterly brilliant—if done right. In 2025, the humble tee is no longer just a casual staple; it’s a canvas, a statement, a walking billboard with actual style potential. Slapdash logos and cheap cotton won’t cut it—today’s consumers expect quality, fit, and a design that doesn’t scream freebie. But get it right, and you have a piece that people will reach for time and time again, effortlessly keeping your brand in circulation. With oversized silhouettes still reigning supreme and minimalist branding feeling more luxe than loud, a well-executed branded tee can slip seamlessly into wardrobes without looking like corporate merch.

The ROI? Unquestionable. Unlike digital ads that vanish in seconds, a great t-shirt lives on—worn to coffee runs, festivals, the gym, and beyond. Studies show that promotional apparel racks up thousands of impressions per garment, making it one of the most cost-effective marketing tools available. Go sustainable, and you’re not just winning on visibility; you’re aligning with the values of a consumer base that’s increasingly eco-conscious. In short, the branded tee is the quiet powerhouse of promotional campaigns: versatile, wearable, and, when designed with intent, effortlessly cool.

Outwear

A well-designed jacket, hoodie, or windbreaker isn’t just worn; it’s seen. Unlike a pen that gets lost in a desk drawer, outerwear steps out into the world—on commutes, at events, in coffee shops—turning every wearer into a walking campaign. And in 2025, where statement outerwear reigns supreme (think oversized puffers, sleek utility jackets, and eco-conscious fleece), a well-crafted branded piece isn’t just accepted—it’s wanted.

The ROI? Impeccable. Research shows that promotional apparel racks up thousands of impressions per item, and outerwear, with its longevity and high visibility, is the undisputed champion. A quality jacket isn’t disposable—it’s a wardrobe staple. Go premium with recycled fabrics or water-resistant finishes, and suddenly, your brand is aligning with the sustainability movement while securing a permanent place in the wearer’s rotation. In an age where digital ads are scrolled past in seconds, a well-executed piece of branded outerwear is the marketing gift that keeps on giving—effortlessly cool, endlessly wearable, and impossible to ignore.

Drinkware

Drinkware is a category that deserves a place in almost every promotional strategy. It’s versatile, practical, and endlessly customisable. Whether it’s a cosy ceramic mug for chilly mornings, a sleek water bottle for year-round hydration, or a premium insulated tumbler for outdoor enthusiasts, the options cater to every lifestyle.

And then there’s glassware—often overlooked by all but the beverage industry, yet it holds massive potential. Take the conical glass, for example: once seen mainly in pubs, it’s now a stylish and functional choice for home use. Just look at McDonald’s collectable cups—essentially conical glasses with full-colour prints—which are hugely popular and a brilliant example of branding done right. We supply hundreds of thousands of these to beverage brands every year, but here’s an insider tip: they’re far more affordable than you might think.

So, if drinkware isn’t yet part of your 2025 promotional plan, it’s time to change that. Functional, fashionable, and with lasting brand impact—it’s a no-brainer.

Headwear

Headwear naturally earns its place on my list of recommended promotional products for 2025. It’s a classic for a reason—your logo sits at eye level, ensuring maximum visibility, while both staff and customers love wearing it. Plus, it’s effortless to cover all seasons: a cosy beanie for winter, a breathable cap for summer.

With headwear manufacturing and decoration now at its most advanced level ever, it’s never been easier to create a piece of promotional headwear that perfectly suits your brand and your audience. Beanies are relatively straightforward, but when it comes to caps, things get a little more complex. With countless styles and customisation options available, it’s easy to feel overwhelmed. That’s exactly why my colleague, Vitalijus, has written an in-depth guide for those considering bespoke caps—you can find it here.

Of course, if you’d prefer expert guidance, our experienced team is always ready to help. We’ll find the perfect headwear solution to match your needs and budget—quickly and effortlessly!

Umbrellas

Umbrellas are one of the most underrated yet highly effective promotional products. They’re fully customisable, often perceived as a high-value gift, yet surprisingly affordable. And let’s be honest—we live in Britain, so they’re a year-round essential. An easy recommendation.

However, here’s my top tip: if you’re gifting clients a premium umbrella—one they’ll keep for years—opt for a darker, more sophisticated design with a subtly placed logo. This ensures they use it regularly without feeling like a walking advertisement, while your brand stays in their mind every time they step out on a rainy day.

On the other hand, umbrellas for events—whether concerts, sports matches, beach gatherings, or street fairs—are a different game entirely. In these cases, bold is best. Go for bright colours, striking patterns, and branding that makes a statement. A well-placed, eye-catching design won’t just keep people dry—it’ll turn them into walking billboards, maximising exposure for your brand.

Desk accessories

Desk accessories are a fantastic choice for any B2B company. From organisers to mouse mats and beyond, these items serve one key purpose: keeping your brand in front of the customer every single day. And that’s precisely what makes promotional products so effective.

When it comes to budget, there’s plenty of flexibility. You can go all out with a wireless charging – notebook – power bank combo for around £60, offering a premium and highly functional gift. Or, for just a few pounds, a foldable mobile phone holder/stand can deliver just as much impact. And here’s the best part—phone stands aren’t just for B2B. If you’re in the B2C space, they’re a no-brainer. After all, everyone has a phone, making them one of the most universally useful promotional items you can offer.

Sportswear

Sportswear earns its place on the list of must-have promotional product categories for 2025, simply because recipients love it. But don’t limit its potential to just sports events and gym gear—sportswear has become an everyday essential. With its breathable fabrics, moisture-wicking properties, and flexible fit, people wear it casually just as much as they do for workouts.

So, if your promotional campaigns involve clothing, consider sportswear over traditional apparel. For instance, instead of a standard cotton T-shirt, why not opt for a quick-dry sports T-shirt? These shirts regulate body temperature, wick away sweat, and dry rapidly, making them ideal for everything from workouts to weekend wear.

If you want your branded sportswear to be worn beyond the gym, go for casual, versatile colours and think beyond the basic left-chest logo. A more subtle, stylish, or creative branding approach—such as tonal prints, sleeve details, or minimalist designs—can turn a simple promo item into an everyday favourite.

Polo shirt

Last but certainly not least, the polo shirt makes the list for its sheer versatility. It’s the perfect balance between casual and business attire, making it an excellent choice for uniforms, events, and everyday wear. With hundreds of styles and materials available, there’s a polo to match every requirement and budget.

Much like t-shirts, your branding approach should depend on where and how you want the polos to be worn. For staff uniforms or event wear, a contrasting logo on the left chest is the go-to classic—clean, professional, and instantly recognisable. However, if you want the polo to be worn more casually, consider a more refined and stylish branding approach. A tonal embroidered logo or even a laser-engraved design adds a premium, understated touch that makes the shirt something people will actually want to wear outside of work. Want to see both options in action? Check out our video showcase here.