Branded clothing is one of the best investments you can make when it comes to promoting your business.
A detailed study of ad impressions by the Advertising Speciality Institute provides powerful data proving that promotional clothing and other branded products are the most high-impact, cost-effective advertising medium.
Among the key findings of the survey, which included the UK, are:
- A promotional T-shirt will create 3,400 impressions during its lifetime. Eighty percent of consumers own promo T-shirts, with 63 percent keeping them for over a year and 47 percent for two years or more.
- An item of promo headwear also creates 3,400 impressions during its lifetime. Almost 70 percent of consumers own such an item, keeping it on average for 10 months. Why? Sixty-three percent answered attractiveness.
- An item of promo outerwear will create 6,100 impressions during its lifetime. Seven out of 10 consumers keep such items for a year or longer and 42 percent of women wear them weekly.
- Promo polo shirts are also extremely popular. Sixty-five percent of consumers own one, keeping each one for 13 months on average, during which time it will create 2,300 impressions. Three out of four women said they keep them because they like the look.
When asked what types of advertising they like best, UK consumers put promo products top of the list, ahead of radio, newspaper, magazine, TV, Internet, and mobile phones.
Reasons for the popularity of promo clothing vary according to the type of product, but the clear message is that good quality and attractiveness are always vital.
Not surprisingly perhaps, promo clothing is most popular with Gen X and Millennials, although baby boomers almost like it as much.
And don’t forget that as well as making a great giveaway, smart branded clothing for your staff helps create a professional, high-quality look for your business and inspires employee loyalty and a sense of pride. The findings of this study corroborate the results of one of our previous surveys. Take advantage of branded clothing today and help your branding live up to its full potential!
