In September of 1913, Hugo Pick of Albert Pick & Co. finalised a design for a new style of pint glass. This brand new glass featured a distinct bulge, one which Pick hoped would reduce breakages when spilled or stacking. On top of this, the new design would provide extra grip and make for easier cleaning. In 1914 Pick was awarded a patent for his glass – the nonic pint glass.
Although Pick’s patent would eventually fall through, the Nonic would go on to become one of the most popular pint glasses in the world. In the UK, the glass became commonplace in pubs across the country after WWII. To this day, the nonic has endured. Chances are you’ve drunk from a nonic yourself many times.
It isn’t hard to see why the nonic is still so popular. The nonic is a cost-effective option for bars and restaurants, an area where its resistance to breakage is put to good use. Here, it can be stacked and stored away safely without fear of chips or nicks. In addition, the glass’s design makes it a great option for most varieties of beer. The nonic is versatile, tough, and economical.
When it comes to your branding needs, the nonic offers a lot of free space for logos. Any design will stand out effectively when placed on this glass! If the nonic sounds like an ideal glass for your promotional needs, contact us today! An in-depth guide on each type of beer glass can be found here.
The effectiveness of bespoke promotional products is well documented. Consumers feel particularly appreciated when receiving specially designed products. In addition, brands are able to create products that perfectly encapsulate their core values and image. Promotional merchandise of any kind is one of the most powerful promotional tools imaginable.
One aspect of merchandising that is often overlooked is that of packaging. Packaging is the first thing that people will see when receiving your merchandise, and first impressions matter! Despite the saying, most people certainly do judge a book by its cover. The answer to this challenge is bespoke packaging.
First impressions count
The packaging containing your merchandise can often tell a recipient as much about your company as the product can! The character and style of your brand can be presented perfectly through your packaging. Bright, vibrant colours and unconventional shapes can convey a quirky, happy feeling. Dark colours such as black and grey can convey maturity and elegance. Any graphic designer will be able to tell you how much influence colours and shapes can have over emotion.
What do you want recipients to think of your brand and your product? How do you want them to feel? Is your product practical or a luxury? Consider questions like these when designing your packaging.
Bespoke packaging types
Beyond cosmetic designs, there are many different types and styles of packaging to choose from. E-commerce packaging provides durability during shipment. This style keeps products safe and secure during transit while also keeping size down. After all, it will likely need to fit through a letterbox! Bespoke E-commerce packaging is designed to be appealing, compact and to show off the brand’s own unique style. It is especially important that this style of package looks good, as you’ll also be advertising to every postman who handles it along the way!
Packaging boxes and folding cartons are rather standard affair – and for good reason. These reliable cardboard packages are simple and cost-effective, while still capable of looking great. Not concerned with being compact or sizeable, they are large enough to fit whatever they need to. Bags are usually made of paper or card, and are extremely effective as promotional gifts or for use in stores. Recipients will advertise your store after making a purchase if your bag is branded effectively.
Product packaging is used for, what else, packaging products! This style of packaging will often have the most amount of thought put into it, as it will often be intended to encourage a sale. In addition, this type of packaging is also used for promotional gifts to improve their impact. Food packaging is produced with extra consideration to size, as food will compete for shelf space with similar products.
Last but not least is premium packaging – packaging of lavish material or complex design reserved for the most important of campaigns. Premium packaging can be in any of the previous styles, but is always far more extravagant. You’ll know when it’s time for premium!
We can help!
At All In One Merchandising we offer an extensive bespoke packaging service. Our team will give you any advice or guidance you need when planning your design. We aim to always go for recycled (and recyclable) options when sourcing materials for our packaging. We always want to go green, and other companies concur!
If you’re looking for bespoke packaging, contact us today! We are always happy to help.
Promotional merchandise is the undisputed king of marketing. Chances are there is at least one promotional product within your home at this exact moment! Perhaps that is the greatest strength of promotional merch – it places your brand within the daily lives of your customers. People are almost always happy to receive freebies if they’re practical, stylish or fun. What’s more, merchandising is far less invasive than other forms of advertising. According to statistics collected by Industry Today, 8 out of 10 consumers enjoy receiving merchandise while 7 out of 10 find online advertising a bother.
Our own surveys corroborate this rosy outlook, showing that 1 in 5 people will keep branded merchandise indefinitely! If the piece of merchandise being kept is something useful in everyday life, it’s a continuous reminder of your brand to the recipient and anybody else within the vicinity. This is exactly why promotional clothing is so popular! The data is clear, and perfectly illustrates the sheer power of promotional merchandise for any brand.
Is bespoke merchandise all the same?
So, does it matter what sort of merchandise you use? In short, yes. All merch is not created equal! This brings us nicely to our main topic – bespoke merchandise. Bespoke merchandise are products designed from scratch for your promotional endeavours, rather than sourcing merchandise and customising it. Sourcing products is an incredibly effective method of merchandising, but sometimes you need something more!
Bespoke products give you the opportunity to express the values of your business in a truly unique way. These items have a more personal touch, and make consumers feel ever more appreciated. This also provides the opportunity to create products specific to your sector and to focus on items that will receive the most use. Finally, consumers will feel like the merchandise has more value as they own a unique product designed specifically for them!
Is bespoke packaging important?
When designing your bespoke products, it is always integral to consider packaging. Packaging is the first thing that recipients will see when receiving your merchandise, so it is important to make a good first impression. Designing bespoke packaging in tandem with your product is highly advisable. Just as with your merchandise, packaging should convey your brand’s values and core ideals. Is your brand fun? Quirky? Mature? Recipients should be able to tell from their first glance at your merch’s packaging!
Though often overlooked, bespoke packaging is an invaluable tool. Which would you rather receive a gift in? A blank cardboard box, or a sleek, expertly designed container that perfectly shows off the product within?
What products should you choose?
When beginning work on bespoke merchandise, there is no universal choice for what kind of product to choose. Every brand is different, and something as simple as which industry you operate in will likely influence your decision. For example, if you run a bar then bespoke glassware is an obvious option. Unique and stylish glasses will always see use by consumers. What’s more, outside of giveaways these glasses can see use in your bar, providing extra flair to the experience of patrons.
There do exist some more general options for bespoke merchandise, clothing can be a very effective choice for a wide range of brands and industries, providing the target audience is likely to wear it. Our research showed that 70% of 18-34 year olds will keep promotional clothing longer than any other type of merch, so keep this in mind if your customers are primarily within this age bracket! If you need any help or advice with choosing or designing your bespoke merchandise, don’t hesitate to contact us. We can produce practically any form of bespoke products you can imagine, and we are always here to help.
Here at All In One Merchandise we have over 20 years of experience in the marketing industry. Throughout this time we have seen various trends come and go, but have also seen many products that are truly evergreen. Among the pantheon of eternally popular merchandising options stands glassware, in particular gin glasses.
Drinking is a basic human function – and many would argue that drinking alcohol is as well! Gin is an immensely popular drink, and promotional gin glasses have proven themselves to be incredibly effective promotional merchandise. This article will reveal the most popular gin glasses within our catalogues, helping you decide on the perfect glassware for your next promotional campaign!
Havana Gin Glass
The Havana gin glass is an exceedingly common sight in many bars and restaurants, and for good reason. This glass is stylish and versatile, capable of serving a wide selection of cocktails. The large bowl provides ample space for ice and garnishes.
This style of glass is considered the supreme way to enjoy a G&T. The shape of the glass is designed to prevent ice from melting quickly and diluting your drink.
Juniper Gin Glass
The Juniper boasts a rounder, larger bowl than most other gin glasses. This large bowl gives the beverage within more room to breathe and accentuates its aroma and flavour. In addition, the Juniper is durable and sturdy, ideal for use in busy pubs and clubs.
Finally, this extra large bowl provides even more space for all your favourite garnishes! The Juniper is a fantastic choice for the hospitality industry.
Amsterdam Gin Glass
The first glass on our list to not feature a stem, the Amsterdam’s simplicity has made it iconic. Still featuring plenty of space for ice and garnish due to its height, this glass has another added benefit. Highball glasses such as the Amsterdam keep carbonated drinks fizzier for longer thanks to their reduced surface area.
Outside of gin, a wide range of cocktails would go down a treat when served in this glass. If you’re looking for elegant, simple and practical, then you can’t go wrong with this one!
Vina Balloon Glass
The Vina Balloon glass may at first glance appear to be a wine glass with a shorter stem. This is hardly surprising considering that the Vina Balloon aims to utilise many of the same benefits offered by wine glasses, chiefly the amplification of scent and flavour.
What’s more, the Vina Balloon is also perfectly viable as a wine glass in and of itself! This versatile glass is popular due to this flexibility.
Vigne Highball Glass
The final stemless glass on our list is the Vigne Highball. This glass bares some similarity to the simple brilliance of the Amsterdam, albeit with an incredibly subtle curve. Like the aforementioned Amsterdam, this glass works exceedingly well with a variety of cocktails and keeps carbonated drinks fizzy.
In exchange for a small amount of space, the glass’s curve helps to slightly funnel the aroma of your drink towards you as you sip. The Vigne Highball offers a tempting alternative to the ever-popular Amsterdam.
Thin Stem Gin Glass
The Thin Stem is, like the Vina Balloon, very reminiscent of a wine glass. Also like the former, the Thin Stem is versatile enough to function especially well as a wine glass in general. This glass differs in its more rounded bowl, which helps the experience of drinking with amplified fragrance and flavours.
The especially thin stem is not only attractive, but also particularly helpful in preventing your drink from warming up. Stems on glasses are designed specifically for this purpose, holding onto a stem instead of the bowl slows the warming of the drink via body temperature. The longer and thinner a stem, the more time your beverage has at the perfect temperature!
In the modern day it has become far more common for the British public to eat meals on their sofa as opposed to at the dining table. This behavioural shift has likely been influenced by the increased prominence of streaming services such as Netflix. Enter the serving tray! This new eating habit has created a demand for trays to ease the practice of eating dinner in front of the telly. Here’s why our eco serving trays are the perfect promotional product.
Practical and green
Most available trays are made entirely of plastic, creating a notable problem of spills and slippages. Our eco serving trays suffer no such issues. One segment of the tray is composed of cork, creating extra friction and preventing spilled drinks! This cork section provides some truly impressive grip.
In addition, (and as the name suggests!) the eco serving tray is environmentally friendly. These trays are produced from pressed wood as opposed to plastic. Manufactured under strict food safety standards, no solvents or water are utilised during production of these wooden serving trays. This product is both lightweight and dishwasher safe!
Serving trays represent an invaluable marketing opportunity. These products will be used whenever recipients choose to eat on their sofas – and as this practice is becoming ever more popular, that could even be daily! Both the front and back of our eco serving trays are customisable with any logo or branding you desire. Associating your brand with something as essential as eating dinner is an excellent way to build both brand awareness and familiarity.
Interested in your own eco serving tray with a bespoke design? We can help. Contact us now to speak to a member of our team. We are here to assist development of your designs and bring them to life! Why not also take a look at our other promotional food and drink trays or eco tableware?
With the current petrol crisis it has become harder than ever to travel by car. If you can’t drive there, why not walk? And take your furry friend along for the trip! Our dog bag dispensers are an integral part of any dog walk. Dog poo bag holders have become increasingly common among owners, gone are the days of simply stuffing an assortment of bags in your pocket as you rush out of the door – and rush people have. In the wake of the COVID-19 lockdowns, the public have embraced the outdoors more than ever before.
Poo bag holders provide an easy to use method of both storing and using doggy bags. Simply unzip the dispenser, place the desired amount of bags inside and pull them through the designated gap. Bags can then be easily removed from the dispenser at will. The bags themselves are just as important as the dispenser they’re stored in. We offer various kinds of biodegradable pet waste bags to suit every need.
But what kind of potential lies in marketing with these products? As these items are so essential for pet owners, you can be sure that they will receive near daily use. Every time your recipient takes their dog for a walk, they’ll be reminded of your brand as they gather their supplies. They will likely associate your brand with spending quality time with their pet. In addition, dog owners often tend to be just as sociable as their four-legged companions! Dog walkers will often chat with each other as their pets play, and the subject of conversation will almost always begin with their shared interest of dogs – their own breeds, their favourite toys and their invaluable supplies.
It’s clear that dog poo bag dispensers represent a surprisingly effective marketing opportunity. Here at All In One Merchandising we offer many customisation options to help you craft your ideal promotional merchandise. Our pet dispensers are customisable with your own logo, branding or design and are available in a wide range of different colours. What’s more, we offer customisable doggy bags as well! Bags can also be branded with a design of your choice, and are available in a variety of colours.
If you have been looking for a new and innovative way to market your pet shop, groomers or veterinary practice, give us a call. A member of our team will be more than happy to assist you with your enquiry and help you craft your ideal merchandise. If pet dispensers aren’t quite what you’re looking for, why not browse our vast catalogue of branded pet products? We look forward to hearing from you!
The nucleated glass is becoming an increasingly common sight within the hospitality industry. These impressive glasses are simple and effective ways of enhancing the experience of drinking a variety of different beverages.
Put simply, nucleated glasses contain markings on the base (that are very often branded) to aid in nucleation. These markings are actually tiny pits known as points of nucleation. Due to their shape, these points cause gas within drinks to be released with greater ease. As a result, carbonated drinks produce more bubbles and the taste and aroma of drinks are amplified. All manner of drinks can benefit from a nucleated glass.
Beer and Cider Glasses
Beer glasses are the most common type of nucleated glasses. The glasses improve the head of beer and increase the strength of its unique aroma, making a nucleated glass an ideal choice for any beer that features a strong scent. The downside of the nucleated glass is that the increased production of CO2 bubbles will lead to beer going flatter quicker. Any beer that has a high ABV or is intended to be nursed over a longer period of time, therefore, isn’t ideal for nucleated glasses. Beers that are intended to be enjoyed quickly, however, will work exceedingly well.
Cider benefits from nucleated glasses in a similar way to beer. Any carbonated cider is perfect in a nucleated glass due to the increased production of bubbles within the beverage. A high ABV cider that is enjoyed slowly won’t benefit much from a nucleated glass. The cider will go flat quicker as CO2 production increases because of the points of nucleation.
Champagne is a perfect choice for use with a nucleated glass. Specifically, the points of nucleation enhance the bubbles of this sparkling wine exceedingly well, alongside the aroma and taste.
Champagne is not as commonly associated with nucleated glasses as beer. Despite this, nucleated champagne glasses are likely to become an ever more popular option as more discover the benefits they provide.
Campagne has proven to be a great fit for these specialised glasses, and so it should come as no surprise that sparkling cocktails are also an ideal pick. Any cocktail that includes champagne or soda water as an ingredient will benefit greatly from a nucleated glass.
Some notable sparkling cocktails that would be ideal are the Kir Royale, the Mimosa, and the classic Gin and Tonic. Any booze with bubbles will be right at home in a nucleated glass.
Sparkling Mineral Water and Fizzy Drinks
Nucleated glasses may be mostly associated with alcohol, but there is nothing preventing them from being used with non-alcoholic drinks as well. The glasses enhance sparkling mineral water, cola, lemonade, and all manner of other fizzy drinks.
Promotional glassware has always been a very attractive choice for businesses looking to bolster the reach of their brand. The nucleated glass looks set to become one of the most popular tools in the market, even in comparison to the tried and tested promotional beer glass. Get ahead of the curve and take a look at our selection of customisable promotional glasses.
The many different shapes and sizes that beer glasses are available in may first appear to be nothing more than a novelty. As a matter of fact, the varying types of beer glasses are specially designed to improve the experience of drinking a beverage. In some cases, glasses are constructed for the express purpose of being used for very specific beers.
This list will explore the most prominent, popular and plentiful types of beer glasses available. By taking a look at what makes them each unique, we hope to be able to help you discover the perfect glass for your own needs from our range of beer glassware.
Nonic Pint Beer Glasses
Also known as the Imperial pint glass, this receptacle is an extremely common sight in British pubs. The Nonic features a small bulge near the top of the glass that is designed to improve the grip of the glass and provide a second layer of flavour to the drink as it passes over it.
Most notably, the Nonic’s bulge is intended to prevent the glass’s rim from being chipped or “nicked.” The glass gets its name from this feature, being pronounced “no nick.” This glass is a good choice for a wide variety of beers and is very cost-effective.
Resistant to chips and nicks
Excellent for most beer
Conical Pint Beer Glasses
The Conical pint glass is to American pubs what the Nonic is to British ones, an ever-popular choice that serves as the go-to for the hospitality industry. The Conical is, however, also a very common sight in British bars as well. Also known as The Shaker, this glass features a wide-open top designed to accentuate each beer’s unique aroma.
This glass is another great choice for a wide array of beer due to its simple shape. The Conical is known for being a cost-effective option that is very easy to clean.
Easy to clean
Excellent for most beer
Tulip and Thistle Beer Glasses
The Tulip pint glass rather unsurprisingly gets its name from its appealing tulip-like design. This glass helps maintain the beverage’s head while further enhancing the aroma and taste. The Tulip can be swirled in order to release a beer’s unique scent. Commonly used for strong beers and ales among aficionados.
The Thistle is a largely similar glass, but is slightly taller and designed for Scottish ales. This specialisation granted the receptacle its name, the thistle being Scotland’s national flower.
Helps maintain a beer’s head
Enhances aroma and taste
Can be swirled to enhance a beer’s characteristics
Ideal for stronger beer and ales
Pilsner Beer Glasses
Originating from the Czech city of Plzeň, the Pilsner is a glass specialised to keep beer carbonated. The Pilsner’s shape allows the beer to retain its head, flavour and unique scent. The Pilsner has proved an extremely popular glass due to its simple design that allows for a proper appreciation of the visuals of each beer.
This glass is designed for lighter beers such as lagers (including, of course, Pilsners.) The Pilsner glass usually holds less liquid than most other beer glasses.
Keeps beer carbonated
Allows for appreciation of a beer’s appearance
Perfect for light beers
Weizenbier Beer Glasses
The Weizenbier glass is often mistaken for a Pilsner glass due to its similar shape. However, this glass can hold more than a Pilsner and features distinct curvature near the rim. These glasses are designed for enjoying wheat beers, being taller than average pint glasses in order to accommodate the size of the head of the typical wheat beer.
It has become somewhat popular to place a fruit garnish on the rim of beer served within these glasses, although this can actually end up as detrimental to the beer’s head. It is not uncommon for the acidity of certain fruits to dissipate the head entirely.
Designed for wheat beers
Perfect height to accommodate for the typical wheat beer head
Stange Beer Glasses
The Stange is a small, straight glass of German origin. This glass’s name stems from the German word for “rod.” The Stange is also sometimes referred to as the rod, stick or pole glass.
This particular glass is well known for its simplicity and allows drinkers to fully appreciate a beer’s appearance. The Stange is often used for very light beer, as this glass helps it to become more concentrated to accentuate its flavour.
Allows for appreciation of a beer’s appearance
Used for very light beer
Willi Becher Beer Glasses
The Willi Becher is another extremely popular German glass. The opening of the glass is narrower than more commonly used glasses such as the Conical. The Willi Becher proves an excellent choice for almost any type of beer.
This glass’s status as an all-rounder has caused it to become ever more popular outside of its home country. Its simple design provides an opportunity to enjoy a beer’s colour and carbonation.
Allows for appreciation of a beer’s appearance
Excellent for most beer
Despite being traditionally used for enjoying a brandy or cognac, the Snifter has slowly but surely become a staple beer drinking glass. Specifically, these glasses have become known as ideal receptacles for higher ABV beers such as IPAs.
The glass functions for beer in the same manner as with brandy – the flavour and scent of each beer is accentuated by the shape. In addition, swirling beer within the Snifter glass further improves these elements. In some cases, warming the drink with your hands can also prove beneficial.
Enhances aroma and taste
Can be swirled to enhance a beer’s characteristics
Ideal for stronger beer and ales
The IPA glass is a relatively recent development within the beer industry. This speciality glass is designed to complement and enhance the natural flavours and aromas of different IPAs. Its unique shape serves to push the IPAs scent towards the drinker while simultaneously preserving the head.
The thin glass construction helps the drink retain its temperature, ensuring that beverages stay colder for longer. IPA glasses also retain their carbonation for longer periods, something that is easily visible through the aforementioned thinner glass.
Enhances aroma and taste
Helps maintain a beer’s head
Ensures beverages stay colder for longer
Keeps beer carbonated
Designed specifically for IPAs
Goblets and Chalices
Both goblets and chalices are very similar glasses in terms of both functionality and appearance. Both are perfect choices for high ABV drinks, as the shapes of the glasses maintain the beer’s head and allow for deeper sips.
Goblets and chalices feature small stems that exist to keep hands off of the glass, preventing the drinker from warming the beer with their body temperature. Chalices can be distinguished from goblets by their usually shorter stems and thinner glass construction.
Helps maintain a beer’s head
The shape allows for deeper sips
Stems help beverages stay cold
Ideal for stronger beers and ales
Tankards, Mugs and Steins
These three glasses all feature a handle, preventing you from warming your beer with your hands in a similar manner to the stems of goblets and chalices. Tankards, mugs and steins are all very sturdy vessels that usually have thicker walls than other glasses.
Steins can trace their origins all the way back to 14th century Germany and have been made of a wide variety of different materials such as wood, silver and glass. The iconic mugs traditionally feature lids, which were used during the plague to keep diseased flies out of drinks. Steins have become more ornamental in the modern era, although many events such as Oktoberfest will commonly use these popular mugs extensively.
Handles help beverages stay cold
Popular at festivals and events
Boot Beer Glasses
The boot glass is a fascinating object with an equally fascinating history. In the 19th century, soldiers would supposedly initiate new recruits by tasking them with drinking beer from their boots. It is believed that generals would often encourage soldiers in battle with the promise of drinking from the general’s own boot in the event of a victory.
The boot glass has since become a beloved novelty item that makes appearances at many events and festivals. When drinking from these glasses, it is important the drinker does so with the toe facing away from them, otherwise air may enter the toe too quickly and cause it to spill.
Did you know that more than nine out of 10 paper cups sent for recycling end up in landfill or the incinerator?
Why? Because despite appearing “green”, most traditional paper cups are difficult to recycle because of a plastic (Polyethylene) coating designed to hold them together and stop them from leaking.
Although the plastic can be removed, many recyclers are loathed to do so. The reason? The cups must be collected and processed separately from established recycling streams, and while this can and does happen it all adds to the cost of the recycled material, so making the process uncompetitive for manufacturers.
The result is that countless millions of paper cups a year around the world are rejected for recycling. They are either burned or put into landfills – and this is why recycling rates across the globe remain so low.
An unwanted by-product of disposable paper cups
It is estimated that in the UK, only one in 400 disposable cups is recycled. One unwanted by-product of this is the creation of 152,000 tonnes of carbon dioxide a year. The same emission as 33,300 cars. The problem is fuelled by a lack of consumer understanding. As many as three out of four people wrongly believe that these plastic-coated cups can be recycled. And as things stand today, according to the World Wildlife Fund it is only set to get worse with the growth of disposable cups set to grow in the UK by 33 per cent by 2030.
What then is the answer? Although dedicated recycling schemes have had some success, the solution boils down to simple economics. The only true way forward is for cups that can go straight into pre-separated recycling streams.
Over the last few years, a new generation of paper “eco” cups has emerged that is not laminated with plastic. Instead, they are coated with a water-based barrier or with a mineralized resin blend.
Both are strong enough to keep the cups together while being used but the key advantage is that they can be recycled directly with ordinary paper and board waste.
A comment from All In One Merchandise
Damien Ellis, managing director of All In One Merchandise, said: “These technologies are a real game-changer. For no longer do we have to accept paper cups that cannot be recycled. The environmental benefits are simply staggering.
“As a direct replacement for traditional single-use cups, they are ideal for use in a huge variety of environments. From schools to canteens, offices to gyms, not to mention all kinds of events. The list goes on and on.
“An added advantage for businesses is that they can demonstrate to users, through clear content messaging on the cups, their full commitment to the drive to a more sustainable future in foodservice and general packaging.
Promotional merchandise campaigns are always exciting for both the companies running promotions and for the lucky customers receiving their branded gifts. But how long do these customers keep their branded gifts? What groups of demographics are going to promote your brand the most by keeping your merchandise and using it for longer?
We did a survey to find out. Some results are very interesting and super useful! It will help you to understand the behaviour of the general public a little bit more and how you can build the most customer loyalty amongst your target market.
So who is the perfect recipient of branded gifts?
In general, anyone older than 35. One of the answers in the survey was “I don’t throw merch away”, which is a perfect score for any branded items campaign! 21.4% of respondents answered that they keep the merch forever.
There is an obvious trend visible among the demographic age groups: the older the demographic, the more likely they will keep their free branded gifts. As you go through each demographic age decade, the % retention rate increases. So we can confidently observe your older customers over 35 will be using your merchandise for longer!
How long will people in the UK typically keep your branded gifts?
Let’s make one thing clear first: 46.39% of the population chose to answer “none of these”, meaning they are not keeping merch for even a few hours. They are not interested in merchandise. There are no clear leaders by age, but males are twice more likely not to be interested in branded merchandise at all.
Now let’s move on to the interesting part: if people decide to keep your merchandise, most of them will keep it for a long time!
21.43% of respondents said they don’t throw out free branded merchandise.
13.62% will keep it for more than a few months
7.75% will keep it for a few years!
2.73% will keep merch for few weeks
2.57% will keep for few hours
46.4% don’t interact with merch
This is a great result, if your merchandise is meeting their quality expectations and people decide to keep it, 60.66% of them will keep it for a few years or longer! If this is happening this shows great value for money for brand managers.
What types of branded merchandise products will be kept the longest?
After seeing such positive results, we then asked ourselves which merchandise products do people love to keep for the longest. To find out we’ve done one more survey. We asked what type of free merchandise people keep the longest. A clear winner here is the branded clothing category with 26.7% of respondents saying they keep branded clothing merchandise longer than anything else. This is great news to all brand managers, as clothing is easily one of the best categories to promote thanks to a high visibility of branding and wide circulation of the brand logo or brand message.
The second position is held by branded stationery (pens, rulers, sharpeners, etc), which will be kept the longest by 18.9% according to participants of the survey. An interesting fact about this category is that respondents by age are split very evenly. Every age group loves branded stationery! This is the only place where all age groups agree evenly, though, more about this below.
Branded cups or mugs are in third place with a share of 8.9%, followed by branded accessories such as keyrings and USB sticks in fourth place with 8.1% share.
Branded water bottles are in fifth place, receiving 7.3% of support from the British audience. And branded notebooks are in last place (6th) with 4.4%.
Which type of products are suitable for which demographic group?
As mentioned above, different demographics often like different types of merchandise. Let’s take a look at each type of product in the survey by age and gender.
Branded clothing (26.7% of total)
Your efforts when promoting your branded clothing will likely provide the best results if you target people aged from 18 to 24 (the “Generation Z”). This age group holds a staggering 51.5% of people who are likely to keep branded clothing longer than any other type of merchandise. So give free branded clothes to Generation Z and they will repay you in promoting your brand!
The 18 – 34 age group together hold 70.3% of total votes from respondents that keep branded clothing longer than any other merchandise. This clearly is the best target age group audience for promotional clothing merchandise campaigns. Anyone from 55 and above are less likely to keep branded clothes longer than other types of merchandise.
The branded clothing category clearly dominated by female representatives, as 68.7% chose this category versus 31.3% of males.
Therefore we can confidently say the optimal target audience for branded promotional clothing campaigns are the Millennial and Gen Z females, aged between 18 and 34 years old.
Branded stationery (pens etc) (18.9% of total)
Very evenly distributed votes by all age groups: all age groups and genders like branded stationery.
Branded cups and mugs (8.9% of total)
The 35 – 54 year old age group are most likely (67.5%) to keep branded cups and mugs for the longest amount of time. An interesting finding here is that this category was chosen by more males (64.5%) than females (35.5%).
Branded accessories (USB sticks, keyrings) (8.1% of total)
Branded accessories are much more liked by people from 35 to 54, together holding 70.4%. Males (73.4%) clearly like branded accessories way more than females.
Branded water bottles (7.3% of total)
Likely to be related to a healthy lifestyle, branded water bottles are appreciated by both males and females. Anyone from 25 to 64 is going to keep branded water bottles for a long time.
Branded notebooks (4.4% of total)
Promotional notebooks are going to be kept longest by people from 25 to 64 years old. Males are dominating this category, holding 83.4%.
When you are running a promotional campaign with free branded gifts, it is important to do market research beforehand to ensure you target the right demographic audience with the right product and therefore be able to maximise your ROI.
Having this data will help you to avoid crucial mistakes, from giving away too many products to the wrong demographic – they might accept your gifts out of politeness, but statistically, they won’t keep it for a long time.
Have questions related to your next campaign? Need advice? Contact our team, we are always there to help you.
Details About the surveys:
Survey One: When you receive free branded merchandise (pens, lanyards, T-shirts, etc), for how long do you keep it?
We asked 138 respondents living in the UK, to answer a question for how long they keep free branded merchandise since they receive it.
49.9% of people surveyed are female and 50.1% male. All adults age groups were included, with the percentage as follows: